About Us

Untangling curly hair care

At Weya, we want you to feel great about your curls—how they look, how they feel, and what goes into them.

As curly girls ourselves, we know exactly how hard it can be to find a routine that works. After years of trial and error, we kept running into the same problems: products that were either too harsh, too expensive, or just didn’t deliver consistent results. So we created our own.

If you want a curly hair routine that works, it has to be designed for curls. Our formulas are made with natural ingredients that nourish and define. From formulation to fragrance, each product complements the others so you get the same great results every time.

Everything Weya makes is vegan, never tested on animals, and reasonably priced. This is a routine you can afford to keep. We even designed our bottles with curly hair in mind: they’re super easy to grip—even when your hands are covered in product.

We believe curls should be celebrated, not hidden away. For too long, curly hair has been called messy, unmanageable, and unprofessional. We’re on a mission to change that. And it all starts with care: products designed to let your curls shine in all their natural glory.

At Weya, we believe caring for your curls should never come at the expense of your health, your wallet, or the planet. That’s why we’re committed to doing things differently from the ingredients we choose to the impact we leave behind.

We use only natural, high-quality ingredients that nourish, define, and celebrate your curls in their natural state. Our products are 100% vegan and never tested on animals—because beauty should never harm any living being.

Sustainability is at the heart of everything we do. We actively compensate for our CO₂ emissions and take full responsibility for the packaging we use. Our bottles are designed to be durable, easy to grip, and part of a long-term plan toward more environmentally conscious packaging choices. We’re continuously working to reduce waste and make better, smarter decisions for the planet.

Weya was created by curly-haired people, for curly-haired people—so we know the struggle. We also know the joy that comes when your hair routine finally clicks. Our goal is to make that joy accessible, consistent, and responsible—for your curls and for the world. Because real beauty is natural, ethical, and sustainable. Always.